Starting a business in 2020 does not mean renting out space, setting up shop, and dealing with advertisement fliers. We are living in modern times, and modern means online! The new business models are all about online shops and marketing.
Advertising and marketing are some of the primary aspects contributing to the success of any store. And website advertisements are particularly effective if handled the right way.
Most people spend a tremendous amount of money on advertisements, generally going beyond their fixed budgets, in the hope of attracting new customers to balance out those high rates. More often than not, they end-up not gaining the expected amount of traction and losing a ton of capital, which could have been used more productively.
These charges might be chalked up to ‘investments’ because, after all, a business cannot run without marketing it. But they end-up proving to be ‘loses’ more than ‘investments,’ not getting good returns. A more justifiable and feasible option newbie-business owners should be turning to are PPC or ‘Price-Per-Click Advertisements.’
PPC stands for Price-Per-Click, an internet marketing in which advertisers pay a fee each time one of their ads is clicked. In simpler words, advertisers pay for each visit to their website rather than spend loads of money trying to ‘convince’ people to visit their sites organically.
Search engine advertising is one of the most preferred forms of PPC. Advertisers compete by placing bids on ad placements in a search engine’s sponsored links. Search engines like Google and Bing will advertise the highest bidder’s link or product when someone searches a keyword related to their business.
PPC is a direct approach only targeting interested buyers, making it a useful model of advertising. Specific messages are delivered to customers searching for products and services related to your business.
Search engines organize the highest bidders for each product, and when a potential customer clicks on these ad links, they charge the advertisers a nominal charge, depending on the type of business they own.
You only pay when a user searches for a keyword related to your ad campaign and visits your site.
Google and Bing and other popular search engines operate on the PPC model where when a user searches for a specific keyword; these engines will search its pool of advertisers and select a set of ads to display on the top of its result page.
An algorithm chooses this ‘set’ of ads based on specific criteria, including the bids place, relevance to search, and the ad campaign’s quality.
The order of ad links is also decided using its Ad Rank, a metric calculation factoring in CPC Bid (maximum bid for specific keywords) and Quality Score.
While PPC is a great way to increase your traffic using the busiest search engines, especially Google, it is essential to create clear and strong PPC ads. This includes focusing on the keywords and quality of content. Some of these criteria to focus on are-
Keyword – relevant keywords, being direct and specific at the same time brief, is the key to increasing traffic.
Page Quality – creating quality content with appealing page structure and tailored to specific search is crucial.
Quality Score – Quality Score is an engine’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.
Creativity – the ads need to be visually attractive and creative. Available tools that are suitable for all engines that can be consulted.
The already interested audience targeting approach and the feasible advertising costs aside, PPC is much more useful than website advertisements like Facebook and other relevant host sites. PPC allows you to set a limited budget, going as low as $5.00 per day, proving to be cost-effective. It can be launched in a short amount of time and only market to targeted customers.
PPC is a budget-saving, effective way to turn your costs into the site-traffic you need!
Learn more by checking out the info below…